CRAFT
The work is excellent.
Everything you present to the market...your story, your system, your materials...is intentional and reflects your true value. Not good enough. Excellent. Every touchpoint is designed with purpose.
What's Inside
- Why agencies struggle (and what actually fixes it)
- The Craft & Care philosophy that drives everything
- Your complete service pathway from first call to full transformation
- Investment options and what you get at each level
- Why Agency Focus, and why now
Join The Playbook.
Weekly insights for intentional agency growth. No fluff, just craft.
The Problem
Why Agencies
Hit the Wall
Most agencies don't fail because they lack talent or creativity. The real culprits? Noise, inconsistency, and unclear ownership of growth.
"You've built something real. But the chaos underneath threatens everything you've created."
The Symptoms You Already Know:
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Delivery wobbles that make every project feel like a near-miss
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Revenue that swings wildly quarter to quarter with no clear pattern
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Team burnout because everything runs through you
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Business development that depends entirely on the founder showing up
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An internal environment where everything feels urgent and nothing feels clear
The Ideology
The Craft & Care Philosophy
Most agencies struggle because they're missing one of two things...and usually both. We call them Craft and Care, and they're the foundation of everything we build together.
CARE
People feel excellence in every interaction.
Every conversation with prospects and partners feels human, empathetic, and built on trust. Relationships are nurtured, not transacted. Care isn't a strategy...it's a standard.
The Core
The Seven Principles
These seven principles guide everything we do...from how we show up in conversations to how we build your growth systems.
Intentionality Over Efficiency
Doing the right things matters more than doing things fast.
Presence
Be fully there. No laptop, no rush, no filler. Earn trust by listening.
Make the Invisible Visible
Surface what's really happening in the business.
Consistency
Systems and habits that compound over time beat heroic efforts.
Own Your Outcomes
Take responsibility for results, not just activity.
Finish with Pride
Every deliverable should be something you're proud to put your name on.
Serve People Not Projects
Behind every scope is a human who needs to feel right.
How We Work Together
How we work together matters as much as what we work on. This partnership is designed to be responsive, practical, and deeply integrated with how your agency actually operates.
What You Get:
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Leadership Access:
Slack access for fast turnaround on strategic decisions. Guidance before problems explode. You're never stuck waiting for answers.
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Working Sessions:
Weekly or biweekly focused, clear, agenda-driven sessions for coaching, alignment, and active problem-solving. Real work gets done.
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Deep Async Work:
Rewriting your processes, improving your proposals, fixing your positioning, redesigning communication cadences, auditing client experience. The heavy lifting.
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Team Integration:
Light-touch workshops, delivery alignment, BD role enablement, leadership development. Your team gets stronger, not dependent.
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Quarterly Maturity Lifts:
Every quarter the agency levels up one core system. Continuous improvement becomes your competitive advantage.
The Goal:
Ideally, we become a quiet part of your leadership spine. Someone who helps shape how you think about growth, not just execute it.
The goal is to make your system stronger...and make me less necessary over time.
Success means you graduate to quarterly check-ins or full independence.
What If.....
What happens if I get run over by a bus?
The system lives in your hands, not mine. Everything we build...playbooks, templates, workflows...stays documented and accessible.
You'll have a clean trail of what's been done, what's working, and what's next.
We build things so they survive people, including me.
Selection
Who This is For
You're a Good Fit If:
- You've proven your delivery capabilities and have a strong reputation in your niche
- You're ready to scale but need senior-level growth leadership to get there
- You want a partner who works across your organization, not just in a sales silo
- You're not willing to compromise your reputation for short-term revenue
- You understand that how you show up to the market matters
You're Not a Good Fit If:
- You want fast tricks instead of real change
- You're looking for a silver bullet that fixes everything overnight
- You want someone to just 'do sales' without deeper integration
- You're not ready to invest in building systems and habits that last
Transparency
Investment Summary
| Service | Investment | Timeline | Best For |
|---|---|---|---|
| Insight Call | 30â45 min | Getting clarity | |
| Foundation Scan | $5,000 | 30 days | Test drive |
| Agency Foundation | $15Kâ$20K | 90 days | Full transformation |
| Ongoing Partnership | $5K/mo + 5% | 12â18 months | Sustained growth |
| 14:59 PM Studio | $5K/mo | Ongoing | Content amplification |
| Full Transformation | $25K/mo + 5% | 12 months | All 4 components |
| Advisory | $20K/yr + 5% | Ongoing | Post Transformation |
Foundation Scan credits toward Agency Foundation if proceed within 30 days.
Commission structures last 12 months per client relationship.
6-month minimum commitment on Partnership and Full Transformation.
30-day termination notice after minimum period.
All payments due net 15 days from invoice.
Legacy
Advisory Board Tier
Post-Graduation Support for Agency Focus Alumni. This isn't about dependency. It's about having senior-level thought partnership for the moments that matter.
Annual Investment
$20,000/year
+ 5%
Paid quarterly
- Monthly Check-In Call (45-60 min)
- Slack Access for Quick Questions
- Quarterly Deep-Dive Sessions
- Annual Planning Session
- First Call When Something Breaks
Add-On: 1459pm Studio
Creative amplification for founders with strong signal.
Turn your raw energy into a growth system. 14:59 PM Studio is a sister company focused specifically on content amplification for founders.
- Mine Founder Content: We extract the gold from your conversations.
- Create Scalable Assets: Turn words into multi-channel content.
- Build Distribution Rhythms: Establish consistent, strategic flow.
- Attribute & Optimize: Connect content directly to deals.
$5,000/month
The Content Engine
Podcast as flagship
Your core source of truth and authority.
Daily distribution
Across LinkedIn, email, and social channels.
Repurposing systems
Maximize every single piece of content.
"With 1459PM Studio, your voice becomes a predictable growth engine that attracts the right clients."
"We have spent 25 years inside agency operations...building them, scaling them, fixing them when they broke, and eventually selling one."
The Operator
Why Agency Focus
Ready to scale?
Your Next Step
Agency Focus is the place agencies go when they are done guessing. When they want clarity. When they want confidence.
If you run an agency and growth feels like it's held together with duct tape, or you're a founder with something worth saying but no system to say it... that's what we do. Let's grab coffee and chat about it.
Book an Insight Call
THISIS@AGENCYFOCUS.XYZ • 30 MINUTES, ZERO PRESSURE.
Join The Playbook.
Weekly insights for intentional agency growth. No fluff, just craft.