# Agency Focus

> Agency Focus builds intentional growth systems for founder-led agencies using the Craft & Care philosophy.

## About

Agency Focus is a consultancy that partners with founder-led agencies who are done guessing and ready for clarity, predictability, and sustainable momentum. With 25 years of experience inside agency operations — building, scaling, fixing, and selling agencies — Agency Focus delivers senior-level growth leadership, not sales tactics.

## The Craft & Care Philosophy

- **Craft**: Everything you present to the market is intentional and reflects your true value. Every touchpoint is designed with purpose. Not good enough — excellent.
- **Care**: Every conversation with prospects and partners feels human, empathetic, and built on trust. Relationships are nurtured, not transacted. Care isn't a strategy — it's a standard.

## The Seven Principles

1. **Intentionality Over Efficiency** — Doing the right things matters more than doing things fast.
2. **Presence** — Be fully there. No laptop, no rush, no filler. Earn trust by listening.
3. **Make the Invisible Visible** — Surface what's really happening in the business.
4. **Consistency** — Systems and habits that compound over time beat heroic efforts.
5. **Own Your Outcomes** — Take responsibility for results, not just activity.
6. **Finish with Pride** — Every deliverable should be something you're proud to put your name on.
7. **Serve People Not Projects** — Behind every scope is a human who needs to feel right.

## Services & Pricing

| Service | Investment | Timeline | Best For |
|---|---|---|---|
| Insight Call | Free | 30-45 min | Getting clarity |
| Foundation Scan | $5,000 | 30 days | Test drive / diagnostic |
| Agency Foundation | $15K-$20K | 90 days | Full transformation |
| Ongoing Partnership | $5K/mo + 5% commission | 12-18 months | Sustained growth |
| Full Transformation | $25K/mo + 5% commission | 12 months | All 4 components integrated |
| Advisory Board | $20K/year + 5% commission | Ongoing | Post-transformation support |
| 14:59 PM Studio (Add-On) | $5K/mo | Ongoing | Content amplification for founders |

### Key Terms
- Foundation Scan credits toward Agency Foundation if you proceed within 30 days.
- Commission structures last 12 months per client relationship.
- 6-month minimum commitment on Partnership and Full Transformation.
- 30-day termination notice after minimum period.
- All payments due net 15 days from invoice.

## What You Get in a Partnership

- **Leadership Access**: Slack access for fast turnaround on strategic decisions.
- **Working Sessions**: Weekly or biweekly focused, agenda-driven sessions for coaching and problem-solving.
- **Deep Async Work**: Process rewriting, proposal improvement, positioning fixes, communication cadence redesign, client experience auditing.
- **Team Integration**: Workshops, delivery alignment, BD role enablement, leadership development.
- **Quarterly Maturity Lifts**: Every quarter the agency levels up one core system.

## Who This Is For

### Good Fit
- You've proven your delivery capabilities and have a strong reputation in your niche
- You're ready to scale but need senior-level growth leadership to get there
- You want a partner who works across your organization, not just in a sales silo
- You're not willing to compromise your reputation for short-term revenue
- You understand that how you show up to the market matters

### Not a Good Fit
- You want fast tricks instead of real change
- You're looking for a silver bullet that fixes everything overnight
- You want someone to just "do sales" without deeper integration
- You're not ready to invest in building systems and habits that last

## 14:59 PM Studio (Content Add-On)

A sister company focused on content amplification for founders:
- Mine Founder Content: Extract the gold from your conversations
- Create Scalable Assets: Turn words into multi-channel content
- Build Distribution Rhythms: Establish consistent, strategic flow
- Attribute & Optimize: Connect content directly to deals

The content engine includes podcast as flagship, daily distribution across LinkedIn/email/social, and repurposing systems.

## Contact

- Website: https://agencyfocus.xyz
- Email: THISIS@AGENCYFOCUS.XYZ
- Book an Insight Call: https://tidycal.com/agencyfocus/insight-call
- The Playbook (newsletter & insights): https://playbook.agencyfocus.xyz