The Revenue Department
Your Agency Can’t Yet Hire

Built with Craft & Care, and handed to you. Founder-led agencies don’t struggle for lack of talent. They struggle because nobody owns growth. We install the system that does, then coach your team to run it without us.

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30 minutes, zero pressure.

What's Inside

  • Why you’re still running the revenue department alone
  • The five seats every agency needs filled
  • The Craft & Care philosophy that drives everything
  • The path from first call to a department that runs without you
  • Why Agency Focus, and why now

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The Problem

You’re Running It
Alone, at Midnight

Every agency already has a revenue department. In most founder-led shops it’s one person doing all of it, between client work and dinner. It’s not missing. It’s just unstaffed, and it’s you.

"You've built something real. But the chaos underneath threatens everything you've created."

The Symptoms You Already Know:

  • Delivery wobbles that make every project feel like a near-miss

  • Revenue that swings wildly quarter to quarter with no clear pattern

  • Team burnout because everything runs through you

  • Business development that depends entirely on the founder showing up

  • An internal environment where everything feels urgent and nothing feels clear

What You Actually Get

Not more leads.
A department that runs without you.

The win isn’t a bigger pipeline number. It’s the day you can hire your first account manager because the system finally lets you. Every step, we hand off a job that used to live in your head. We measure success the honest way: by how much less necessary we become.

The Department

Five Seats.
Ask Who’s in Each One.

A real revenue department has five jobs. In most agencies one person holds all five, badly. Here they are in plain English. As you read, notice how many have your name on them.

Signal

Who’s making you known? Your voice in the market, your point of view, the reason a good-fit client trusts you before the first call.

The Front Door

When someone shows up interested, what happens? Usually they wait too long and cool off. The cheapest revenue in the building, left to rot.

Going to Them

The accounts you actually want. Who’s chasing those? Deliberate pursuit of the right clients, not whoever happens to refer in.

Closing New Work

The deals in motion. Who’s keeping them honest? Clean stages, real follow-up, the conviction to walk away from the wrong ones.

The Clients You Already Have

The quiet, rich seat. Most of your revenue is here, and it’s the one nobody’s tending. Renewals, expansion, and catching trouble before it walks.

The Hidden Pipeline

The seats you do fill are leaking money you can’t see. We find it first. Most agencies have enough hidden revenue in their existing clients to cover the work ten times over.

The Ideology

The Craft & Care Philosophy

A department is only as good as the standard it’s built to. Ours has two. We call them Craft and Care, and they're the foundation of everything we build together.

CRAFT

The work is excellent.

Everything you present to the market...your story, your system, your materials...is intentional and reflects your true value. Not good enough. Excellent. Every touchpoint is designed with purpose.

CARE

People feel excellence in every interaction.

Every conversation with prospects and partners feels human, empathetic, and built on trust. Relationships are nurtured, not transacted. Care isn't a strategy...it's a standard.

The Core

The Seven Principles

These seven principles guide everything we do...from how we show up in conversations to how we build your growth systems.

Intentionality Over Efficiency

Doing the right things matters more than doing things fast.

Presence

Be fully there. No laptop, no rush, no filler. Earn trust by listening.

Make the Invisible Visible

Surface what's really happening in the business.

Consistency

Systems and habits that compound over time beat heroic efforts.

Own Your Outcomes

Take responsibility for results, not just activity.

Finish with Pride

Every deliverable should be something you're proud to put your name on.

Serve People Not Projects

Behind every scope is a human who needs to feel right.

How We Work Together

How we work together matters as much as what we work on. This partnership is designed to be responsive, practical, and deeply integrated with how your agency actually operates.

What You Get:

  • Leadership Access:

    Slack and text access for fast turnaround on strategic decisions. Guidance before problems explode. You're never stuck waiting for answers.

  • Working Sessions:

    Weekly or biweekly focused, clear, agenda-driven sessions for coaching, alignment, and active problem-solving. Real work gets done.

  • Deep Async Work:

    Rewriting your processes, improving your proposals, fixing your positioning, redesigning communication cadences, auditing client experience. The heavy lifting.

  • Team Integration:

    Light-touch workshops, delivery alignment, BD role enablement, leadership development. Your team gets stronger, not dependent.

  • Quarterly Maturity Lifts:

    Every quarter the agency levels up one core system. Continuous improvement becomes your competitive advantage.

The Goal:

Ideally, we become a quiet part of your leadership spine. Someone who helps shape how you think about growth, not just execute it.

The goal is to make your system stronger...and make me less necessary over time.

Success means you graduate to quarterly check-ins or full independence.

What If.....

What happens if I get run over by a bus?

The system lives in your hands, not mine. Everything we build...playbooks, templates, workflows...stays documented and accessible.

You'll have a clean trail of what's been done, what's working, and what's next.

We build things so they survive people, including me.

Selection

Who This is For

You're a Good Fit If:

  • You're a $5–15M founder-led agency with a proven reputation in your niche
  • You're ready to scale but need senior-level growth leadership to get there
  • You want a partner who works across your organization, not just in a sales silo
  • You're not willing to compromise your reputation for short-term revenue
  • You understand that how you show up to the market matters

You're Not a Good Fit If:

  • You want fast tricks instead of real change
  • You're looking for a silver bullet that fixes everything overnight
  • You want someone to just 'do sales' without deeper integration
  • You're not ready to invest in building systems and habits that last
  • You want us to point the machine at a story that isn't ready

The Services

One Door In.
A Department on the Way Out.

Not a menu. A sequence. Each step builds on the last, and every one starts with the same conversation. Pricing is straightforward and we share it on the call ... no games, no tiers to decode.

Every engagement runs on the same operating layer: Red String, the system the department runs on. The research, the targeting, the outreach, the follow-through. We run it on ourselves before we run it for you, and it stays after the build so the department keeps running without us in the room.

Start Here

Insight Call

A 30-minute, no-pitch conversation. We figure out what's broken, whether you need a department yet, and whether your story is ready to build on. Sometimes the honest answer is "not yet" ... and we'll tell you.

The door

The Audit

Foundation Diagnostic

We map your revenue department on paper ... every empty seat, and the money already leaking out of the ones you fill. You leave with a clear read whether or not we go further.

30 days

The Install

Foundation Build

Ninety days where we stand the department up and wire it in. We start with the revenue you already have, get it running, then build outward. By the end it works, and your team knows how to run it.

90 days

The Handoff

Ongoing Partnership

We hold the department-head seat while your internal owner learns to. A quiet part of your leadership spine, designed to make us less necessary every quarter. You graduate to check-ins, or full independence.

Ongoing

One honest caveat. Our system amplifies whatever you feed it. If your positioning is fuzzy and your story isn't straight, we fix that first ... because pointing a machine at a blurry message just makes the blur louder. We'd rather tell you that on the first call than six weeks in.

The System Underneath

Red String

The system the department runs on. The research, the targeting, the outreach, the follow-through. We run it on ourselves before we run it for you.

Learn more
The Signal Seat, Staffed

14:59 PM Studio

For founders with something to say and no system to say it, the Studio defines your voice and builds the engine that carries it. A sister studio, stackable on any engagement.

Learn more

Not sure where you fit? Start with an Insight Call. We'll tell you straight whether you're ready to build, and where to start.

Book an Insight Call

Direct Path

Advisory

A standalone advisory engagement for founders who want senior-level thought partnership without a full rebuild. Not a graduation tier. Not invitation-only. A direct fork from the standard pathway, available to anyone after the Insight Call.

Advisory Engagement Senior judgment, on retainer. Start with an Insight Call
  • Monthly Check-In Call (45-60 min)
  • Slack and Text Access for Quick Questions
  • Quarterly Deep-Dive Sessions
  • Annual Planning Session
  • First Call When Something Breaks
"We have spent 25 years inside agency operations...building them, scaling them, fixing them when they broke, and eventually selling one."

The Operator

Why Agency Focus

Senior Operator, Not a Salesperson

Partnering with senior operators who think strategically about positioning and understands go-to-market dynamics.

Builder of Systems, Not Dependence

The goal isn't to make you dependent on Agency Focus forever. It's to build systems so strong that you eventually don't need us.

Real Talk

Sharp, direct, grounded in experience. We cut through fluff, stay practical, and have no patience for jargon.

Skin in the Game

The commission structure means we win when you win. We are not just advising ... we are invested in your actual results.

The Person

Bart Mroz, founder of Agency Focus

Meet Bart Mroz

I'm a builder. I've spent 25 years deep inside agency operations...starting companies, scaling them, fixing them when they broke, and eventually selling one.

In 2010 I co-founded SUMO Heavy Industries, a digital commerce consulting firm. Over 13 years we grew it past $2M+ in annual revenue, worked with brands like Zoom, Rogue Fitness, and Roku, and ultimately took it through acquisition. That experience taught me what actually works inside agencies...and what quietly destroys them.

Today I run Agency Focus as a fractional growth partner for agencies and consultancies doing $5...15M in revenue, and 14:59 PM Studio for founders who need content systems that actually drive pipeline.

Before all of that, I cut my teeth in technology project management, business analysis, SaaS integration, and running multiple ventures simultaneously. Temple University alum. Based in Norwalk, CT.

The Timeline

2001

Started in tech...project management, business analysis, IT solutions across Philadelphia.

2004

Launched first ventures...technology consulting and SaaS integration.

2010

Co-founded SUMO Heavy Industries. 13 years building a digital commerce consultancy through to acquisition.

2023

Launched Agency Focus and 14:59 PM Studio under Awesome Things XYZ.

LinkedIn X bartmroz.com

Ready to scale?

Your Next Step

Agency Focus is the place agencies go when they are done guessing. When they want clarity. When they want confidence.

If you run an agency and growth feels like it's held together with duct tape, or you're a founder with something worth saying but no system to say it... that's what we do. Let's grab coffee and chat about it.

Book an Insight Call
THISIS@AGENCYFOCUS.XYZ • 30 MINUTES, ZERO PRESSURE.

Join The Playbook.

Weekly insights for intentional agency growth. No fluff, just craft.

Read The Playbook