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Free Tool · 4 Minutes
The ICP Finder
built from the clients
you already have.
Every agency ICP tool asks you to describe the client you wish you had. That's how you end up with a profile that flatters you and closes no one. This one works backward: name your best real clients, score them honestly, and we find the pattern in the ones who actually pay you well and are easy to keep. That pattern is your ICP.
01 / The Work
What does the money actually buy?
Skip the tagline. Not "we do growth marketing." What does a client hand you a check for, and what shows up on their side when you're done?
02 / The Evidence
Name your best clients.
Pick 2 or 3 from the last couple years. Not the biggest logos — the ones where the work flowed, the money was good, and you'd take ten more like them tomorrow. We need at least two to find a pattern.
03 / The Honest Part
Now rate them. No flinching.
Four things decide whether a client is actually good or just loud. Score each one 1 (terrible) to 5 (dream). The ones that score high are the pattern. The ones that don't are a warning.
04 / The Thread
Why did they call you?
For your top-scoring clients: what was on fire when they reached out, and what did they get six months later? This is where the one-liner comes from.
05 / The Money
What's a good engagement worth?
Rough is fine. This sets the floor — anyone who can't clear it isn't your ICP, no matter how nice they are.
Typical deal size with your best-fit clients
Here's your ICP.
Read it out loud. If it makes you wince, that's not a bug — that's the gap between who you serve and who you say you serve.
Who You're Actually For
What You Sell Them
The One-Liner
The Anti-ICP — Who To Say No To
Red Flags On Your Next Call
The 60-Second Fit Test — Score Any Lead Before You Pitch
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